What are cookies and how do they work?Cookies are small bits of text that are downloaded to the devices you use to receive Study Medicine Europe® content, products and services and access online information. Your browser makes these cookies available every time you visit the website again, so it can recognise you and can then tailor what you see on your device.
- Positioning information on a smartphone screen, tablet device or other screen so that you can see the website and use its functionality.
- Keeping you logged in during your visit or enabling you to stream content. Without cookies, you might have to log in on every website you visit or repeatedly adjust your volume and viewing settings.
- When you add something to the online shopping basket, cookies make sure it’s still there when you get to the checkout.
- Some are session cookies which make it possible to navigate through the website smoothly.
Improving your browsing experienceCookies allow the application or website to remember choices you make, such as your language or region and they provide improved features. Here are a few examples of just some of the ways that cookies are used to improve your experience on our applications and websites:
- Remembering your preferences and settings, including marketing preferences, such as choosing whether you wish to receive marketing information.
- Remembering if you’ve filled in a survey, so you’re not asked to do it again.
- Remembering if you’ve been to the application or website before.
- Restricting the number of times you’re shown a particular advertisement. This is sometimes called ‘frequency capping’.
- Showing you information that’s relevant to content, products or services that you receive.
- Giving you access to content provided by social-media sites like Facebook or Twitter.
- Showing ‘related article’ links that are relevant to the information you’re looking at.
- Remembering an application or website you’ve entered, such as weather forecasts.
AnalyticsWe like to keep track of what websites, information and links are popular and which ones don’t get used so much, to help us keep our information relevant and up to date. It’s also very useful to be able to identify trends of how people navigate (find their way through) our information and when and where ‘error messages’ may originate. This group of cookies, often called ‘analytics cookies’ are used to gather this information. The information collected is grouped with the information from everyone else’s cookies. We can then see the overall patterns of usage rather than any one person’s activity. Analytics cookies are used to improve how an application, a website and its pages work. Our applications, web locations, websites and communications you get from us contain small invisible images known as ‘web beacons’ or ‘ pixels’. These are used to manage the interaction between you and the online information or email and allow us to assess the effectiveness of the communication.
How we show advertising and marketing that is relevant to your interestsWe sell space on some of our websites, mobile sites and apps to advertisers. The resulting adverts often contain cookies and related ad technology that is placed by third party partners such as ad servers, ad agencies, ad network providers and research firms. These partners use the browsing information collected from these cookies to:
- Restrict the number of times you see the same ad (frequency capping) and
- Help show other advertisements that are relevant to you while you’re accessing our information. This information about your browsing activity may be grouped with information about what is being accessed by other users, into interest groups, and then used to show you advertisements based on those interests. This is often called online behavioural advertising (OBA). OBA is a way of using information about your web-browsing activity, collected by using cookies, to group you with other users into interest groups and show you advertisements based on those interests.
Cookies explainedWe do not sell personal data collected from cookies to any other organisations. If you want to know about data collected by third parties when you click on their adverts, you should check their privacy notices to find out what they collect, how they process it and what they use it for.
Controlling my cookiesVirtually all modern browsers allow you to see what cookies you’ve got, and to clear them individually or clear all of them. To find out how to do this, go to aboutcookies.org, which contains comprehensive information on how to do this on a wide variety of desktop browsers.
How can I choose not to receive Online Behavioural Advertising and other tracking cookies?In addition to the controls available on your computer, there are other ways of choosing not to receive Online Behavioural Advertising and other tracking cookies. Please note that most of these choices work by setting a cookie that overrides the behavioural advertising cookie. If you clear all your cookies, you will also clear these opt-out cookies, therefore changing your preferences. In this instance you would need to choose again.
Organisations which provide more information on Online Behavioural Advertising
- Evidon is a provider of privacy solutions.
- Internet Advertising Bureau (IAB) “Your Online Choices” page allows you to choose not to receive behavioural advertising from each of the advertising networks represented by the IAB.
- Network Advertising Initiative (NAI) opt out page allows you to choose not to receive behavioural advertising from each of the ad networks represented by the NAI.
- Digital Advertising Alliance’s self-regulatory program for online behavioural advertising choices page.